Capped

Stupid aspects of Snapple's "True Facts" campaign:

1. What does any of it have to do with Snapple? How is my life improved at all by unneeded tidbits of information about bees, for example?
   
2. Does this mean that someone is running a "False Facts" campaign, in which they lie to their customers about obscure trivia? How do we know Snapple isn't doing just that?